2024 Omnichannel and Fulfillment Benchmark Report
Last Mile Delivery Becomes an Omnichannel Differentiator
For years, brands and retailers have focused primarily on customer-facing aspects of their omnichannel strategies, such as digital marketing, advertising, and customer support. While these elements are still essential, recent insights from our latest report with Retail TouchPoints’ annual Omnichannel & Fulfillment Survey highlight an increasing emphasis on bottom-of-the-funnel initiatives. This includes a particular focus on post-purchase experience and last-mile fulfillment.
This Benchmark Survey report delves into how brands and retailers strategically invest in the last mile and adopt innovative communication channels, logistics tools, and store operation policies tailored to meet evolving consumer demands. Download the report to find out how retailers are:
- Harnessing full-funnel channels, including retail media and real-time chat services, to elevate post-purchase experiences.
- Cultivating strong partner ecosystems to ensure efficient and effective last-mile delivery.
- Adapting to increased delivery volumes with agility.
- Tackling returns challenges, including addressing fraud effectively.
Don't miss out—get your copy today!
Download to gain
new insights
